Clarks Website

During my time at Clarks, my main role as a digital designer was creating assets, social content, content pages, style guides, emails and redesigning the website itself.

WEBSITE UPDATE

Before Pangaea rolled out, I worked on 3 different versions of the Clarks website. The UK site, EU sites (5 sites) and NTS sites (27 non transactional sites) All 3 sites were different and meant different size assets across all homepages, product list pages and gender pages.

One of the first things I did to help reduce the amount of assets needed and therefore time saved was to get the EU and UK sites aligned in look. There was resistance to this, either due to regional needs or wanting to be different. Over the course of 3 years, and 2 rebrand stylings of Clarks, I managed to get the website more and more aligned in looks.

One of the biggest changes to come during this process as well was getting the sites to no longer be adaptive but to become responsive. This also greatly saved design time.

Later I would redesign the NTS sites to match Pangaea, as they weren’t due to get Pangaea for 2-3 years after the UK and EU.

CONTENT PAGES

These were either brand pages, with the aim to promote a set of shoes with the option to buy a couple, or a trade pages, where the intent was every shoe on there could be bought.

I first started these pages when Clarks was working on their Spring Summer 2014 (SS14) line, and continued all the way through to the end of Autumn Winter 2015 (AW15). During the time AW14 was being created I moved onto creating their new Website (Phase 1).

SS14 & AW14
CONTENT PAGES

I joined as the Spring Summer season was finishing and these were my first full editorial pages. It was interesting joining at the end of a season as I quickly had to come to terms with the guidelines for that season.

SS15 & AW15
CONTENT PAGES

Pangaea was on pause at this time, so I came back to work on the older platform creating pages and banners for it. I helped with the seasonal direction for this season so it was easy to pick up right away for these pages.

Hayden WilcoxMay 19, 2016