Pangaea Phase 1&2

Pangaea. The internal name Clarks used to identify this project. The aim of the project was to create a new website/platform that would be adopted by all regions as there was over 30 different Clarks sites, with 5 different designs. The first 1 being created in 1998.

Pangaea had a few phases and set backs like many projects do.

PHASE 1

I came into the project near the end of Phase 1. Phase 1 was being done by Deloitte, they had a design team assigned to it for a few months but after their time was up, there were still designs to be done and Clarks also wanted to change aspects of what had already been done, this is when I joined.

Sadly I couldn’t change everything to what Clarks wanted, by this point too much had already been developed and due to time restraints of it being released only 4 months later. Phase 1 was for the American sites only whilst Phase 2 that would come later would be for all sites and would eventually replace the phase 1 site.

PHASE 2

Phase 2 was the chance to properly design this new platform to how the Clarks brand wanted, especially during a time when the company went through a brand refresh itself. However an issue occurred, the budget put aside for it ran out so Pangaea was put on hold for a couple months till the new financial year.

With the new financial year came new developers Accenture, along with this contract came their design team Fjord. They started the design work for 3 months and then left per the contract. I was then brought back in to design everything. What Fjord did was thrown out by the heads of brand for not answering what they asked for.

Hayden WilcoxApril 19, 2016